Recently the New York Times reported that Yahoo is shopping around Hotjobs, but this possibility is evidently not a deterrent for newspapers who want to join the Yahoo Newspaper Consortium.
An article on Reuters says the Consortium, which is the only source of help-wanted ad revenue for nearly 200 newspapers, just added five new members: Freedom Communications’ California flagship, The Orange County Register; The Gazette in Colorado Springs; the North Jersey Media Group’s The Record and Herald News; and The San Diego Union-Tribune.
Now the Consortium has over 800 members, with 592 of them relying soley on Hotjobs for help-wanted ads. According to a recent study from AdAge, the two-and-a-half-year-old consortium sold $50 million in Yahoo ad inventory, adding several million dollars in sales each week.
A possible Hotjohttp://www.cheezhead.com/wp-admin/post.php?action=edit&post=6604bs sale would be a huge blow to the Consortium, which remains a bright spot for the struggling newspaper industry.
UPDATE: According to an article on PaidContent.org, none of the five newspapers who joined the Consortium signed on for the Hotjobs service. The newspapers signed on to access Yahoo’s targeted inventory and online ad saleforce training.
The article also discusses the possibility that the newspaper alliance may make a move to buy Hotjobs in order to take advantage of the surge in online recruitment that will take place when the economy begins to get better. Here’s how Outsell’s Ken Doctor explains the advantages of such a purchase:
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